Five benefits of Google My Business


Google is undeniably the largest and most popular search engine in the world with more than 3.5 billion searches per day. These numbers show how important it is for your business to be on Google My Business, the free listing service provided by Google. Many brands and businesses with multiple physical stores have not claimed their listings on Google My business.

The platform helps the businesses to connect with search users through search engine results and Google Maps. The new Google My Business, which was formerly known as Google Plus Places, serves the purpose of interacting with customers with improved features for both the search users and the businesses. With Google My Business, the businesses can update their information across all Google platforms, like Google Maps, Google Plus, and searches more easily and conveniently.

Managing such a vital local listing can be a challenging task for some businesses, in such cases you need to hire a Google My Business Management services. With the GMB management services, you can get the following benefits for your business.

  • Control and manage multiple locations via GMB: No matter how many stores you own, the Google My Business can help your customers to locate your business with maps and other details.
  • Latest updates: Information like locations of your stores, hours of operations, latest news and contact details of your business across various popular and useful platforms within one interface. Verified Google My Business Listings is twice more effective and reputable amongst users.
  • Reach out to new customers: With more visibility and reach through search results, adding photos of your business, this will help users in knowing more about your business. Listing with photos in the gallery have 42% more impact and can help users find your business location and directions on Google Maps. It also boosts the click-through rate on your website by 35%.
  • Higher rate of conversion: The verified listings help the businesses reach more customers in the local community. You can read and respond to the reviews and comments on the posts and photos. These reviews and your responses will help you put positive impressions on the potential customers. It will result in more sales for your business.
  • Get the most of the Insights: With valuable information that you can get from the insights section of the platform, you can find out various details like what amount of traffic was generated from which platform, number of clicks on your website, demographic details of the visitors, and can even get to know the requests for driving directions to your location. All these insights will be useful for you to generate more business through the GMB.

Google My Business is an important platform on which you need to provide complete and correct information about your business to attract more customers. You can get the help of a professional Google My Business Management services provider to get the most from this great local listing service.