How to Sell Art Online and Make Money
In this article you will learn how to sell art online and make money with it.
First of all, you need to find your niche segment. What exactly will you sell?
Art is a very wide range of human activities in regards to visual, auditory, or performing arts. Sometimes, all of these are combined. They are used to express the author’s conceptual ideas and overall feelings. Sometimes things might be created just for the sake of fun, but finished works are generally appreciated for their beauty and capacity to stir emotions.
Present Yourself in the Best Manner
Now, images are fine, audio is good, but combining them into video is the mother of all content. Considering this, we recommend Instagram, YouTube, and TikTok as your main platforms. You can post all these types of content there, and you will receive direct feedback.
In the past years, overall online art sales have increased frantically. The arrow keeps going upwards, thanks to the wonders of the internet. Now the market is valued at $4.5billion. That’s a pretty huge number, right? It is estimated that it will reach around $9.3billion in 2024.
Considering this you might also want to start an e-commerce website such as Shopify. It’s not that selling products on Instagram is bad, but at some point, you have to standardize the procedure into the most efficient one possible. This usually means creating a mother website where all your stock can be easily found and ordered.
Find Your Special Thing
Stop taking art-selling as a hobby and start thinking about it as a business. If you feel like your niche does not really exist yet, then go ahead and create it. This is how all great products came to be. Sometimes, people did not want to hear about them in the first place, so never get discouraged.
Choose the Right Pricing
Pricing is a very important detail, especially if you are just starting. There are two things that should determine your pricing:
- The value of your product – This means exactly what your product can bring to the table. If you create absolute world class products, then you should not be afraid to charge a lot, but if you feel that you are not quite there, you should reconsider the price. Do not feel down if your art will not sell with the price you had in mind. It’s a though world out there and we’ve all been through it. If you are making a profit that’s all that matters. Sometimes you need to leave emotions out of business. Be lucrative!
- The value of your name / brand on the market – This is the interesting twist of modern marketing. If people see value in your brand, then immediately your products can be priced here. It’s just how things work in the extremely fast paced environment of today. There are lots of examples of brands that sell medium or normal quality products, but are extremely expensive because the public loves the general image of the producer. Still, in the long run, it is always advised to deliver quality.
In a positive way of thinking, you can always check out your prices to those of other similar professionals. You will be able to see how you range and compare the quality to price ratio.
If you want to learn more about the right pricing strategy or online marketing check this page.
Last but not least, do not start thinking about whether your art is good enough or not. Think about Van Gogh who was not such a good marketer. He lived an incredibly harsh life and received recognition only after he passed away. This is an extreme example, but successfully proves that money does not necessarily determine your worth.