Remaining competitive in a crowded dental marketplace can be an arduous, even at the best of times. It is important for your practice to find out, work on and improve your competitive advantages that set you apart from the competition. We thought we would provide you with a few tips to help grow your practice.
The Importance of Culture
Culture can be best described as the organizational norms, values and behaviors that you and your staff exhibit each day. This culture can of course be both positive and negative, but the key to maintaining a good culture is hiring for the right fit at the first time of asking. There is nothing worse than having spent time, money and effort into creating a fantastic working culture, only for a new employee to come into the dental practice and upset the apple cart. A fine-tuned and positive culture results in happy staff, who are less likely to seek opportunities elsewhere. Happy employees, means happy patients and the success of the practice will grow as a result. You can find out more about hiring for the right fit at https://www.dentreps.com/blog/hiring-for-the-right-fit-1/.
Expand the Services You Offer
If you are looking to increase the number of patients you treat, you may have to take steps to increase the range of services you offer. You want to add treatment solutions that will encourage people to come to your practice. What do local practices not do that there is a need for? Maybe it is cosmetic dentistry such as an affordable tooth whitening service. Of course, with expansion comes added risk, as you will more than likely have to hire new staff, or even take on bigger premises. You can look for available employees on DentReps.com. It is key not to bite off more than you can chew. Make sure you strike a balance between stability and onward growth.
Increase Flexibility with Financial Options
Many patients will not have the money to pay for treatment in full up front. Therefore, for added services that are not necessarily essential, you may encourage patients to pay for their treatment in instalments. This will increase the number of patients for which the treatments are accessible to, bringing in more business to the practice.
Get to Know Your Patients
It can be easy to treat customers and not get to know them. Even asking them about their health in general and their family goes a long way to striking a bond with your dentist. Some small talk also makes treatment easier, as it will relax them if they are feeling a little nervous.
Think of it this way, keeping existing patients is significantly easier and less expensive than trying to attract new patients.
We hope these tips for growing your practice will be of use.