The Connection Between SEO And Social Media: Using Social Media To Boost Your Web Presence by Ben Martin
The social media has become a very powerful weapon in the modern times with everyday thousands of new users joining the social networking platforms. The platforms like the Facebook, Twitter and Instagram have become the easiest source for anyone to become popular and now the corporate companies are also making use of these social networks to popularize their products. Most of them have even gone for a dedicated social media promotions team that has expertise over these activities to catch the attention of the users on these platforms. There is more than one way in which the social media promotion can help you and it also has a very positive impact on your SEO campaign as well. Here are some ways in which promotion on social media can help your SEO campaign:
Direct conversion from social media is very common these days. If you continuously keep on posting positive and useful things on social platforms, many users will navigate through the link of your website which in turn will help in increasing the audience count on your website thus enhancing your rank in the Google and other search engines. But for this to happen, you must put up relevant content on social media that has the power to bind the audience.
It is one of the best sources for the back-linking as the websites like Facebook and Twitter are rated as the top on charts of PR websites which can have a substantial change in your ranking.
A good place to make your keywords more popular:
Keyword is the soul of any SEO campaign and as such it is very important to boost your keywords. By doing so on the social media platforms, you are boosting it in front of millions of users which ultimately has an impact on your ratings.